Things People Want, The
Distinctive sales training film on the hierarchy of human needs, starring a young John Forsythe.
Run time 19:36Producer Handy (Jam) OrganizationSponsor Chevrolet Division, General Motors CorporationAudio/Visual Sd, B&W
How to get people to buy stuff. SALES TRAINING FILM WITH JOHN FORSYTHE.
Walgreens Drugs (store)
busy sidewalks; intersections; pedestrians; shopping; consumers; retail; pet shop; salesmanship and training; newsboy;
"What do people want from any product? what do they want out of life? What are the buyer's interests?
reaction: concern, worry, wrinkled brow; smoking cigarettes; ashtray; worry, anxiety; comfort;
relaxing into an easy chair; arm chair; in front of a blazing fire; CU shoe soles; pipe; mother with tucking in baby; windmill on farm; jet plane in air; bridges; salesman sells radio console:
Woman says "Yes, how does this one perform on this new FM everyone is talking about."
Walgreens Drugs (store) sidewalks intersections pedestrians shopping consumers retail pet shops salesmanship and training newsboys relaxing easy chair armchair blazing fire shoe soles pipe mother baby windmill farm jet plane bridges salesman sells radio console
reactions: concern, worry, wrinkled brow; smoking cigarettes; ashtray; worry, anxiety; comfort
FORSYTHE, JOHN SALES SELLING WHITE COLLAR WORKERS ECONOMICS MONEY DESIRE OFFICES FANTASY HUMOR ACTORS ROOMS INTERIORS
February 8, 2012
Dreadfully Boring Stuff
No wonder I never even considered sales. Its about as 180 degrees from my skills or interests as you could ever get. But I watched John Forsythe steam through a pack of ciggies right in his own office (boy those were the good ol days!) - quite a few years before he adverised Tarytons.
But where was the part where salesmen have those 3 martini lunches with their clients....which in a few salesmen I knew, morphed into outright alcoholism - fatal in a couple of them at a very young age.
Thanks for the lesson on sales...but no thanks..not in this life.
January 8, 2012
Salesman Don Evans is put on the spot by his boss Jim Carter in this Jam Handy film about the hard sell. Why do people (called prospects here) want to buy things? What do they want out of life? Jim asks. Don sits alone in his office chain smoking and tearing his hair out trying to figure out what Jim means. Then, he hears a voice. Its the guy inside your noggin! Uh-oh, Dons hearing voices . . . not a good sign. But the voice sets Don straight about selling: people buy products for six reasons, comfort, economy, safety, durability, appearance and performance. Figure out which of these six reasons your prospect is interested in and youre on your way to making a sale. Dons happy now that he's figured out what people want from life, but now he has a new problem, what about that talking guy inside his head? What if it doesn't go away? Don may have to be committed to another film in the Archive: Mental Hospital.
May 17, 2004
what you want
Being that I am currently in sales (selling TV advertising time) I found this old instructional film to be very informative.
October 29, 2003
The Things I Want You to BUY!
A young John Forsythe gets pointers in this Jam Handy film about ..., well not about selling, but about "helping people people buy." What you are selling and the fact that they may not need what you are selling doesn't matter if only you help them buy it! After a job review with the boss, JF goes home to hallucinate. The voice in his head talks him into the religion of sales. This wonderful event will change his life! James Gregory (Inspector Luger from "Barney Miller") appears as the consummate saleman. It is the sales and marketing bullshit that made America great! Not the first time this theme appears in Jam Handy's portfolio.